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CURRICULUM HOSPITALITY AND TOURISM

Creativity, innovation, entrepreneurship

UNDERGRADUATE STUDY PROGRAMME HOSPITALITY AND TOURISM
Year 1
Semester  1CP
Statistics6
Second foreign language (English/German/Italian)6
Economics of tourist enterprises6
Economics of tourism6
Gastro-culture6
Semester 2CP
Business communication3
First foreign language (English/German)3
Heritage and authenticity9
Elective module – Hotel management:Organisation and processes in preparing and offering food9
Elective module – Tourist management: Innovation and entrepreneurship in tourism9
Placement6
Year 2
Semester 3CP
Human resource management6
Second foreign language (English/German/Italian)9
Services marketing9

Elective module – Hotel management:

Managing hotel operations

6

Elective module – Tourism management:

Strategies and elements of hospitality in hotel industry and tourism

6
Semester 4CP
First foreign language (English/German)4
E-marketing6
Legal regulations3

Elective module – Hotel management:

Quality of food and beverages

9

Elective module – Tourism management:

Thematic tourism

9
Placement8
Year 3
Semester 5CP
Business finance and accounting6
Personal management6
Second foreign language (English/German/Italian)6
Sustainable tourism6
Quality management in tourism6
Semester 6CP
First foreign language (English/German)3
Elective module – Hotel management: Hotel management6
Elective module – Hotel management: Culture of living environment in tourism6
Elective module – Hotel management:Elective subject5
Elective module – Tourism management:Business tourism6
Elective module – Tourism management:Destination management6
Elective module – Tourism management:Elective subject5
Diploma thesis10
Elective subjects
Elective subjectsCP
Modern society and leisure5
Protocol in hospitality and tourism5
Entrepreneurship5
Price strategies in tourism5
Consumer behaviour5
Third foreign language (German/Italian)5
Management in wellness tourism5
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