doc. dr. Danijel Bratina

BRATINA, Danjel, FAGANEL, Armand. Understanding Gen Z and Gen X responses to influencer communications. Administrative sciences. 2024, vol. 14, issue 2, [article no.] 33, str. 1-14, ilustr. ISSN 2076-3387.

BRATINA, Danjel. An investigation of celebrities’ and influencers’ credibility dimensions in different generations = Istraživanje dimenzija vjerodostojnosti slavnih i utjecajnih osoba među različitim generacijama. Tržište. 2024, vol. 36, no. 2, str. 191-211, ISSN 1849-1383.

BRATINA, Danjel, FAGANEL, Armand. Using supervised machine learning methods for RFM segmentation : a casino direct marketing communication case = Korištenje nadziranih metoda strojnoga učenja za RFM segmentaciju : slučaj izravne marketinške komunikacije kasina. Tržište. 2023, vol. 35, br. 1, str. 7-22, tabele. ISSN 1849-1383.

FAGANEL, Armand, ABRAMIČ, Bor, BRATINA, Danjel. Industrial relationships : branding and purchasing decisions in the pumps market. Management. 2022, vol. 27, št. 2, str. 205-220, ilustr. ISSN 1846-3363.

BRATINA, Danjel. Elasticities and dynamics of on-line price promotions and advertising. Ekonomska istraživanja. 2018, vol. 31, iss. 1, str. 1228-1239, ilustr., tabele. ISSN 1331-677X.

TABAJ, Tjaša, BRATINA, Danjel. Improving direct marketing activities effectiveness using analytical models : RFM vs. Logit Model on a Casino Case. Management. [Spletna izd.]. winter 2018, vol. 13, iss. 4, str. 323-334, ilustr. ISSN 1854-4231. http://www.fm-kp.si/zalozba/ISSN/1854-4231.htm.

FAGANEL, Armand, BRATINA, Danijel. Commercial sponsorship, brand image and WTA tournament. International journal of academic research. 2013, vol. 5, no. 2, str. 156-162. ISSN 2075-4124. DOI: 10.7813/2075-4124.2013/5-2/B.24.

BRATINA, Danijel. The impact of crisis sales promotions on branded and unbranded toys. Managing global transitions : international research journal. [Tiskana izd.]. Summer 2011, vol. 9, no. 2, str. 185-198, tabele. ISSN 1581-6311. http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_185-198.pdf, Repozitorij Univerze na Primorskem – RUP.

KAVČIČ, Klemen, BRATINA, Danijel (urednik). Koncept oskrbne verige: analiza slovenskih podjetij = Supply chain concept: a case study. Management. [Tiskana izd.]. poletje 2008, let. 3, št. 2, str. 137-151, ilustr., tabele. ISSN 1854-4223. http://www.fm-kp.si/zalozba/ISSN/1854-4231/3_137-151.pdf.

BRATINA, Danijel, FAGANEL, Armand. Forecasting the primary demand for a beer brand using time series analysis = Model povpraševanja po blagovni znamki piva z uporabo analize časovnih vrst. Organizacija : revija za management, informatiko in kadre. [Tiskana izd.]. 2008, letn. 41, št. 3, str. 116-123. ISSN 1318-5454

BRATINA, Danijel. Model finančne ocene premoženja blagovnih znamk z uporabo vedenjskih dejavnikov = Assessing the financial value of a brand equity by applying behavioural models. Management. [Tiskana izd.]. jesen 2007, let. 2, št. 3, str. 215-230. ISSN 1854-4223. http://www.fm-kp.si/zalozba/ISSN/1854-4231/2_215-230.pdf.